It probably is ironic that in the Golden Age of motoring right up until recently, most breakdown cover organisations had patrolmen or women using motorcycles to attend stricken vehicles, but there was never a real emphasis on promoting services for the stricken motorcyclists on their machines.
Over the years the amount of motorcycles has been cut down to allow for large vans with all the tools and spare parts necessary to fix a car by the roadside. It is also true that many organisations use agents to attend emergencies and so the motorcycle patrolman is far in-between.
I started to say this was ironic in that because of the huge competition within this market, a much larger focus is being applied to offering breakdown cover for motorbikes with similar options to the car owner. Most the operators including the big 3 offer options to get the motorcyclist back on the road to taken to a place of their choice based on the policy they have bought, just like a car emergency insurance agreement.
Of course operators have focused more on the car market because of economies of scale and there are far more cars on the road than bikes. But with competition and lets be honest reduced premiums in real terms against our earnings, then in order to keep a market share motorbike breakdown cover polices are being advertised more than ever. This does mean more training for the engineers and possibly carrying more parts, but it does mean more members.