The Green Flag has hit the screens with their now ageing “Boring Breakdown Cover” ad. No, that is what they call it, where different couples are stranded in their cars after breaking down and quite clearly the husbands had not bought breakdown cover from Green Flag. The adverts message is about speedy response times and the fact you can buy breakdown cover online for £25, which I have to admit is some deal. It seems that bring couples waiting a long time for another recovery service, lay with horns and sing songs to keep themselves occupied.
The problem is, I find the advert equally boring. It sets the scene well, but by making us feel bored, does that not make us switch off? Well it does me and I would rather see a toy Green Flag recovery vehicle jump over the Tower Bridge in London, than watch 2 boring couples.

The times and price of this service is impressive enough with down playing the subject. I can’t help thinking that they should be getting excited about this, not down playing it. The summer holidays are about to kick in and the suitcases will placed on the roof and many will head for the seaside or countryside, to get away from it all. At £25 you cannot go wrong to ensure you get an engineer to visit your car should you breakdown. It will cost you many times that, just to get towed off the motorway to a local garage.
So in summary, great deal but lousy advert.