I was in my local Asda superstore a few days ago and was inetersted to find a leaflet offering breakdown cover. Of course on closer inspection theis Asda breakdown cover was actually provided by the RAC.
This got me thinking into why would someone buy breakdown cover branded as Asda, rather than RAC. To be honest I have not compared the prices against the normal RAC premiums, but I can’t see the RAC shooting themselves in the foot by allowing Asda to sell their service cheaper than they sell it themselves.

Same Thing With Green Flag Breakdown Cover

Of course with Direct Line and Churchill who do the same thing with Green Flag breakdown cover you can understand at least a bit, as they are all owned by the same insurance company and to brand it this way means and opportunity to add it on to existing insurance policies. If you are happy with your car insurance quote then there is a good chance you will also be happy with your car breakdown cover quote too.

But I dont get the Asda approach unless they really can sell it cheaper branded this way. I would get the idea of “if you spend £20 on your groceries get £5 off a breakdown cover policy from the RAC”, I am used to promotion like this in aother genries.
I suppose I need to visit a few more supermarkets to see if they all have some sort of branded breakdown cover leaflet to offer the world.