For the RAC and The AA you turn up at their site and within seconds you know how much your breakdown cover premium is likely to be with easy links to follow through to your chosen policy type, but it just is not that easy with Green Flag.

There are price prompts as you arrive on the homepage, which look pretty attractive, but at this point I doubt many would expect to fill in a form o at least 2 pages with all the criteria of your car, before you get the breakdown cover quote. Inevitably it ends up being more expensive that those prices on the homepage.

Because the car was nearly 10 years old, we have to presume this pushed the recovery premium up, to an annual cost just below what The AA was quoting without the form filling. You can’t help thinking that many who do not like filling in forms with personal information, may add false information about themselves, i.e.post code, and telephone number, just on case they did not like the final quote. After all, Green Flag now have that information which could be used for further unwanted communication.

We are not suggesting this would actually happen, but you have to ask the question of why they need you email address, home address, and other sensitive information if it plays no part in the final price that is quoted for your breakdown cover policy.
It would be a better procedure if you filled in the factors only that affected your breakdown cover premium quote and then if the potential customer agrees to go ahead; at that point they could continue with the form and add the personal information.

The truth is that as soon as the form filling procedure starts, there will be a section of the public that will click away, as for decades you would join your motoring club, for a set fee.