It seems that those guys from the RAC guys down under. It gives the message, that if you do need help it is better to ring your breakdown cover man or roadside assistance they call it down there, than freind or member of the family.
It is only 17 seconds long, but enough to get the message across, although I have to say I needed to watch it a few times to get the point.
Probably the UK side not quite understanding the humour down under.

Watch the video here