It has been a while since we have shown any new TV adverts, so we need to get back in the swing of things. Here is the latest RAC breakdown cover tv advert, even though it is at least 6 months old. The theme is close to you, showing stricken cars in what appears to be winter months with the music “Close To You” played alongside.

There is not words to be said, letting the vehicle do the talking, but there are quite a lot of exhaust fumes coming off some of the cars giving the impression of how cold it is, but also showing us, how much C02 can leave these older cars.

Being close to you means shorter average call out times, which the RAC have realised is just as important as price and all 3 large organisations looking at just over 30 minutes as average, but how these figures are measured we still don’t know. Are they measured in quiet times, busy time as the extreme figures removed? (ie. Breaking down right next to a parked patrol van). Anyway here is the video.