We are in the States this week in what is supposed to be sunny Florida. But although warmer than the UK, it is as hot as it should be. Anyway this is not a holiday, but research for another vehicle based sites and business, we are helping with. Of course this is excellent territory to research the USA breakdown cover business and how they market their services.

We have said this before, that the Americans do not use the term breakdown cover and tend to describe it in a different way. It looks like the term Roadside Assistance is the most popular, but I suppose what is surprising is the lack of internet rankings for national companies looking for this service.

He most popular or top of Google is the GM Motor Club which at first glance gives the impression it is a roadside assistance club for the owners of General Motors cars. A bit more reading and you realise that the service is open to anyone and in fact competes directly with the other national roadside assistance companies.

Another interesting point is that you are covered for driving in to Canada, which in the UK you would have to increase to European breakdown cover to move from country to country.