As I came through the tunnel taking me to the arrivals areas in Leeds Bradford airport I saw a huge banner with a Green Flag Breakdown truck saying these words “Have a safe Journey”. Most travellers never raised an eyebrow, just walked by thinking about just getting home or to their destinations. So it got me wondering why the banner was there at all, as clearly one was going to buy Green Flag Breakdown cover from an airport, especially when so many passengers were foreign, or would use a hire car.

The only thing I could come up with was” Brand Awareness”, but even that did not wash as it did not seem to be a cost effective way of promoting Green Flag.

So a few searches on Google came up with Road Safety week and the fact that Green Flag had in fact sponsored this worthy cause, and even though it did not say Road safety Week anywhere I saw walking through the airport, I have come to the conclusion, this must be the reason.

Actually as far as the road safety week website is concerned, I can only find a relationship back in 2006, so not sure if they have done their own campaign, or is just a very old awareness banner.