We have covered a similar subject before but not with car insurance, with breakdown cover. The AA actively promotes student contents insurance so why can’t this service be extended to car insurance or breakdown cover.

The question that must be asked, why would a student have a lesser risk with contents insurance than anyone else? If this is true, or it is a case of giving discounts to student s because they are seen a future cash rich customers, why can’t this be expanded?

We ran a student breakdown cover campaign a while ago, but to be honest did not get anything like the profile we were hoping this campaign would. The argument was that as breakdown cover is less risk based than normal insurance services, the fact that the two top breakdown cover providers the AA and the RAC, offer the same price policies no matter what car you drive, the mileage you do or risk of a breakdown proves this. Any new extra breakdown cover policies attained would in fact be a bonus. Take away any commissions from affiliates of on the road salesmen and it would be possible to reduce the cost of breakdown cover to those in full time education.

For some reason advertising the AA, who specialise in breakdown cover have focused on the AA student insurance options, rather than or as well, an AA Breakdown Cover student campaign. Maybe we are biased here for obvious reasons, but there must be a good reason to get students on your side. After all they will be the money earners in the future.