Supermarkets are into everything nowadays and 3 of the largest names in shopping have associations with the big 3 breakdown cover companies. The largest supermarket has partnered with Green Flag to offer its customers and it looks like they are promoting it more than ever.

Spread across the local Tesco car park was a Tesco breakdown cover banner, something I hadn’t seen for any food products. Looking on their website you see a further promotion, get a £15 Tesco voucher if you buy breakdown cover through them, or Green Flag to be more exact. What I couldn’t compare was if when the form is filled in the price is the same as buying Green Flag breakdown cover direct.

There does seem to a conflict here though, because I am sure I regularly see the RAC selling breakdown cover in the foyer, with the man in the uniform and the desk, you know what I mean.
It does seem strange that Tesco would put so much effort into selling breakdown cover to the extent of putting up banners everywhere.

You can’t help thinking there would be more mileage in other products, especially with the competition there currently is within the market and the financial banks. It is one thing putting out some breakdown cover leaflets on the checkouts, but to offer £15 of vouchers and spend money to sell a service on behalf of someone else, does seem a bit overkill, but heh, who am I?